David Y. Kim is a multidisciplinary Creative and Copywriter with 11+ years transforming technology, products, and cultural insights into stories that inspire. He has made work for brands including GOAT, Nike, Flight Club, Uninterrupted, ESPN, Disney, Beats by Dre, Spotify, and HBO.
Flight Club Fridays Art direction, messaging, and content strategy for Flight Club Fridays—an annual music series that spotlights artists and their communities via live, in-store recordings and pop-up experiences across the U.S..
Flight Club—the original sneaker consignment store—returns with its sixth installment of Flight Club Fridays, delving into the journey of established and emerging artists as they discuss their greatest influences, hometowns, and communities. Featured artists include Doja Cat, Earl Sweatshirt, Tinashe, The Game, Saweetie, and Audrey Nuna.
In 2025, the branded series brought fans and sneaker enthusiasts together with 5 shoppable, in-person experiences in Washington, D.C., Atlanta, Charleston, Houston, and Detroit.
Greatest Of All Time Branding, visual strategy, content, and copywriting for digital marketplace, GOAT—inspiring individuals to be their greatest with products from the past, present, and future.
GOAT Group represents the leading platforms for authentic sneakers, apparel, and accessories. Operating five distinct brands—GOAT, Flight Club, Grailed, Sneakers.com, and alias—GOAT Group has a global community of more than 60M members across 170 countries.
Oversaw GOAT's most-anticipated product launches, including a limited-edition collaboration with Nike and the University of Oregon. The release featured 35,000+ sold-out pairs, exclusively available on the GOAT App and in-store at Flight Club's brick-and-mortar locations in LA, New York, Miami, and Tokyo.
FCI '24 Branding, content strategy, and experiential for the second-annual Flight Club Invitational—a two-day basketball tournament showcasing the top high-school teams in the nation.
Flight Club Invitational 2024 was a result of GOAT's mission to inspire the next generation of hoopers, showcasing nationally-ranked players Bryce James, Alijah Arenas, Brayden Burries, and Kaleena Smith.
The two-day event invited 16 boys and girls Varsity basketball teams to compete for rare sneakers and exclusive merch, and experience intimate Q&As with current and former NBA stars including Gilbert Arenas, Derek Fisher, Baron Davis, D'Angelo Russell and Dalton Knecht.
The tournament garnered 500+ people in attendance and ~3M media digital impressions, driven by sports media partnerships, branded merch, pre-heat content of the players, and 200+ pieces of user-generated content across socials.
First you have to be great, then you have to be invited.
Subject Line:
Hoops, not hype.
Pre-Header:
Come watch Bryce James, Alijah Arenas and more top players compete at FCI 2024.
Header:
First you have to be great, then you have to be invited.
Body:
Come watch the top high school basketball teams compete at Flight Club Invitational 2024.
📍October 12-13
📍1634 18th Street, Santa Monica, CA 90404
📍RSVP now.
More Than An Athlete Campaign visuals, copywriting, and original content for the Uninterrupted digital network—a platform that empowers athletes via authentic storytelling.
Executed campaign hero messaging, taglines, and content for LeBron James’ More Than An Athlete world tour, culminating in 12 episodic travel recaps on YouTube, a full-length ESPN docuseries, and a co-branded sneaker/apparel collection with Nike.
.png)
Brought Uninterrupted’s digital catalog of 15+ co-branded franchises to life, partnering with State Farm, Chase Bank, HBO, Alaskan Airlines, and Beats by Dre to create authentic storytelling moments.
The Shop World-building visuals and copywriting for Uninterrupted's The Shop—an award-winning unscripted series featuring your favorite artists, athletes, entertainers, and advocates.
In the barbershop, you can't lie.The Shop cements Uninterrupted's position at the intersection of sports, entertainment, and culture with insightful, unfiltered conversations with guests including Jay-Z, Drake, Tom Brady, Naomi Osaka, Bad Bunny, Jamie Foxx, Rick Rubin, and Barack Obama.
Rooted in barbershop history and community roots, the series extends beyond the screen with experiential pop-ups, live tapings, podcasts, and a shoppable men's grooming line.
Live From: Just Do It HQ Graphic design, social content, and experiential for a pop-up podcast studio hosted at Nike's JDI Headquarters in Los Angeles.
Nike wanted to commemorate the 30th anniversary of those famous three words: "Just Do It." We designed and constructed a pop-up podcast studio in LA and invited Nike athletes to share what this slogan means to them on a personal level.
Final deliverables included 8 full-length podcast episodes, YouTube clips, social cutdowns, and co-branded posters and merch.
Drip or Drown Art direction and content for a branded social series highlighting the burgeoning merger of sport and fashion.
Nowadays, swagger and sport go hand in hand. The athlete is the stylist. The tunnel is the runway. And every playoff game is Paris Fashion Week.
Drip or Drown is a social series that spotlights the creative and artistic nature of athletes, instead of the physical attributes that typically define them. Through the POV of a close friend, we follow the athlete's ventures through iconic LA shopping spots like KITH, Amiri, Supreme, and Dover Street Market.
Uninterrupted x GIPHY Concept, branding, and design for a collection of custom GIFs to be used across Uninterrupted's website and social accounts.
LeBron James' More Than An Athlete movement began in 2018, calling all athletes to challenge the status quo. Since then, this movement has grown, extending beyond sports to people of all professions and walks of life. Today, we can all be more.
Women's Equality Day 2019 Graphic design and copywriting for an Uninterrupted campaign that challenges the way we label women in sports.
For some reason, women in sports are often inexplicably-attached to labels like "female athlete" or "female Olympian," while it would feel silly to refer to Tiger Woods as the "best male golfer." We found that this subtle nuance makes women seem separate (or inferior to) the true definition of what it means to be an athlete.
Uninterrupted's social campaign for Women's Equality Day proposes a simple message—let's just call female athletes, athletes.
I Set a Fire in the City of Angels Concept, copy, editorial and print design for a personal project recounting stories from the 1992 LA riots.
I created this zine to bring awareness to the Los Angeles riots, which took place in the spring of 1992 in a response to police brutality and racial injustice.
Drawing from the voices of rappers and poets who spoke up during these times, this editorial aims to convey a visceral and honest account of this heartbreaking moment in United States history.
It's Yo Birthday Graphic design for a fun, personal project. During the Covid era, I didn't have the option of giving my friends handwritten birthday cards. So, I decided to make personalized CD covers for the homies with quarantine birthdays.
I'm David (김영광)
WHO, ME?
-
I'm a second-generation Korean-American currently residing in Los Angeles.
-
I graduated from the University of Southern California with a BA in Communication and Minor in Advertising.
SUM FAX.
-
I play the keys and drums in a band.
-
3x Fantasy Football Champion
-
Jordan, LeBron, Kobe. In that order.
HIT ME.
-
LinkedIn: in/dkim538
-
Instagram: @davidkimmm